Interestingly enough, when he returned to the Bay Area all of his friends were clamoring for that stereo. They began bidding on it and fighting over who would get it. A light switch turned on for Azim.
He began regularly buying electronics and selling them to his friends. His boss at the donut shop even took notice of this. She offered him a platform to sell from in her ice cream parlor a couple stores down. Azim, of course, jumped on the opportunity and began seeing huge growth.
But eventually the ice cream parlor couldn’t support the traffic coming in. So Azim moved across the street into a big brick building, which held up well for a while. Then, about 5 years later, he moved again to our current location to accommodate his ever-growing customer base.
It’s as simple as that… and evidently true.
Azim has created a customer-focused atmosphere all throughout the shop. He remembers how early in his career he was astonished by the poor quality of customer service he found at other places.
He saw this as a gap that he needed to fill.
So he set his sights on not only giving people the best in car audio service, but also the most customer-friendly experience around.